15 Cold Calls a Day, $5 Million in Sales
How one entrepreneur built his business from scratch by pitching deals to complete strangers - a few thousand times. In the 20 months his company has been in business, he must have spoken those words 1,000 times. Borba did $5 million in retail sales last year, and every deal he made started from a cold call. Read this story of some incredible best practices on good, old-fashioned hustle and hard work.
Scott Vincent Borba's ten-employee company makes beverages, candy, and cosmetics infused with vitamins and extracts that are clinically shown to improve the skin. His products are sold by high-end retailers such as Henri Bendel, Nordstrom, and Sephora. In December he signed a deal with Jamba Juice, but that deal really started a year earlier, when he made the first cold call to Jamba CEO Paul Clayton.