When it comes to at-work media use, Online Publishers Association found that the Web clearly dominates (with 54.6% reach, compared to television's 21.1%), and is the only medium that ranks among the top two at both work and home.

Web Users Exhibit Consistently Strong Buying Power - A final key finding of the research is that Web users tend to have greater buying power than television users. The TV dominant group had average annual retail spending of $21,401, while the Web dominant group spent $26,450 on average - or nearly 25% more. In another example, the TV group spent $2,626 on entertainment and recreation, while the Web group spent an average of $3,281 - or 25% more.

• read the June 6th News Release | digg story

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