From the Wall Street Journal's Center for Entrepreneurship: 'When he persuaded a Wal-Mart buyer to give his unusual pen a test run some 18 months ago, Colin Roche thought the hard part was over. Selling to the world's largest retailer is, after all, the entrepreneurial Holy Grail: With 138 million weekly customers, Wal-Mart Stores Inc. dwarfs other bricks-and-mortar competitors.'

• Read about how Colin has engaged the opportunity with WalMart

'He conceived of PenAgain in 1987 while sitting in high-school detention and dreamed up its design to relieve his writer's cramp. A prototype built in his Dad's garage became the catalyst that launched the business and drove it to nearly $2 million in sales last year.'

This is such an encouraging article - seeing that still today, a small team of entrepreneurs can engage a distribution opportunity like WalMart - capitalisim is alive and well!

This entry was posted on Monday, June 5th, 2006 at 5:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.